How to promote a Business Matchmaking event

Discover how to promote a Business Matchmaking event with five tips to ensure its success.

Currently, organizers of business meetings have various facilities and options for promoting a Business Matchmaking event. Certainly, word-of-mouth recommendations from friends are always very welcome, isn’t that true?

As writer José Augusto Minarelli (author of the book “Super Tips for Networking in Your Personal and Professional Life”) says: “Those who have a good network of relationships have more power and possibilities.”

Undoubtedly, credibility matters a lot, and that’s why it’s important to pay attention to the steps below to ensure that more people participate and that your event is a true success:

1. Capture your client’s attention

What communication channels do you use to introduce yourself to your prospect? Do they find all the necessary information?

To answer these questions, you certainly need to reflect on the benefits you offer and, most importantly, the best strategy to attract them to your event.

In addition to promoting on social media platforms such as Facebook, Instagram, Twitter, and WhatsApp, many organizers send emails to their contacts and provide a website with event details.

A very practical way to promote events is by using specific platforms for ticket and registration management and sales.

2. Now it’s time to spark the customer’s interest.

Your potential customer has just learned about your service, whether through an advertisement or direct mail. Perhaps they have never participated in a Business Matchmaking event before, and they may be wondering if it’s worth it and what advantages they will have.

Generally, there are some objections or concerns about attending a Business Matchmaking event. The key points here are to highlight your unique selling proposition and the opportunities it will bring to the customer (such as networking, partnerships, sales, etc.). Therefore, when promoting your event, make sure the following items are clearly presented:

• Include an appealing photo (it can be from previous Business Matchmaking events).
• Detail the objective of the event (mention the type of round: mixed, exclusive, themed, etc.).
• Mention the benefits of a Business Matchmaking event.
• Talk about the schedule (for example: coffee breaks, lectures).
• Describe general information about the location, date, and time.
• Provide a FAQ (Frequently Asked Questions) section.
• You can also offer differentiated prices, for example: individual ticket, promotional ticket for 02 participants, and a special ticket for participants interested in sponsoring and getting their brand more visible at the Business Matchmaking event.

3. Time to make the sale

When making a purchase decision, we need the process to be quick and secure, don’t we?

The great advantage of using online ticket sales platforms like Eventbrite and Sympla is that they offer customers various secure payment options. Typically, the fee for using these platforms ranges from 6.99% to 10% (per paid ticket), but both platforms have intuitive functionalities.

Regardless of how you plan to promote the Business Matchmaking event, aim to provide a positive experience from the beginning. Make sure to provide your company’s contact information for any questions that may arise.

4. The day of the event has arrived

Since the previous steps have been successfully completed, it’s time to deliver everything that has been promoted. Excellence and quality need to be present throughout the Business Matchmaking event. A good tip is to organize workshops and pre-scheduled lectures to engage participants before starting the Business Meetings, as it is a great opportunity for various business opportunities to unfold.

To further optimize the results, you can use the Rodada de Sucesso software to organize the Business Matchmaking event. This software automates the entire process of the round and allows you to pay proper attention to the details of your event. You can relax and let the software handle the dynamics of badge numbering, table presentations, and changes. You can plan your event with as many people as you want.

5. Understand the customer’s perception

At the end of the Business Matchmaking event, gather customer feedback and satisfaction. Don’t just focus on the event itself but also find out how the customer discovered your event. Identify the strengths and areas for improvement to apply in future events. Be open to suggestions because this feedback will also help you adjust how you promote a Business Matchmaking event.

Finally, I hope these tips help you attract more clients and generate better results in your Business Meetings!

If you want to organize an even more productive Business Session, download our e-book and start making a significant contribution to other entrepreneurs.

Did you like these tips? Share them!