Business Matchmaking: Anchor Companies
Anchor companies are large and medium-sized enterprises that can belong to various industry and service sectors.
Usually, anchor companies are invited by the business matchmaking event organizer and have a significant demand for a wide range of products and services.
During the business matchmaking session, anchor companies are positioned as highly important players at the table. They are willing to negotiate with the participating companies.
The main benefits for anchor companies include:
- Increase in the number of suppliers
- Brand exposure and strengthening
- Interaction with various entrepreneurs
- Reduction in the financial cost of purchases
Certainly, for the other participants (suppliers), this is an excellent opportunity to sell and negotiate their products and services from the first contact. We know that obtaining the right contacts is not always an easy task in the lives of entrepreneurs, isn’t it?
In addition, this business meeting expands the chance for a small company to enter the supply chain of large companies, as well as promoting access to new markets.
However, it is a good practice for the buying companies to provide their list of demands (desired services and products) in advance. Based on detailed information, each supplier will understand the needs and prepare their offer accordingly.
The business matchmaking session can take place in a round-robin table rotation format among participants. Usually, anchor companies do not switch tables, allowing them to quickly learn about the solutions presented by each company. Individual one-on-one meetings with suppliers are also commonly used. In this second format, potential suppliers are selected, and meetings are scheduled.
However, in many cases, the term “anchor” is also used to refer to the head of the table. In this context, key professionals can act as mediators or promoters of a particular product/service.
Have you ever participated in a business matchmaking event with anchor companies? What were the gains? Feel free to share your experience with us!
One Response