In this article, we will present an opportunity for those living in condominiums who may not be familiar with a great engagement strategy: Business Matchmaking. But before delving into this approach, let’s gain a better understanding of condominiums and how they have been growing.
A bit of history
In Brazil, it began in 1970, around the city of São Paulo, near highways. The first condominium was named ‘A Chácara Flora.’ In 1975, Alphaville emerged, which was not residential but focused on non-polluting industries in the cities of Barueri and Santana.
São Paulo has a significant percentage of buildings and condominiums, and this number is growing. According to researchers, the expansion of buildings is due to the significant growth of medium-standard vertical properties, as well as high-end vertical properties.
São Paulo recorded for the first time more residential units in buildings than in houses. According to the G1 newspaper, in the past 20 years, the number of horizontal residential properties (houses) in the city of São Paulo has increased from 1.23 million (covering 158 million square meters) to 1.37 million (covering 183.7 million square meters).
Vertical residential properties (apartments) have increased from 767,000 units (covering 108.7 million square meters) in 2000 to 1.38 million units (covering 190.4 million square meters) in 2020.
Many people, for security reasons, prefer to live in buildings rather than houses, as Viviane Duranti explained in an interview for Gazeta – “I grew up in a calm town in the countryside, and when I moved to São Paulo, I felt safer living in an apartment”.
Living in a condominium has many benefits, such as:
- 24-hour security
- Swimming pool
- Game room
- Party room
- Barbecue area
- Multipurpose sports courts
- Gym
Opportunity
Have you heard of Business Networking? It’s a quick and effective way to bring together buyers, sellers, and potential customers.
Certainly, Business Networking has been widely used by condominium managers in hiring service providers. However, we will present an opportunity that many are still unaware of, but that makes all the difference in communication among residents, providing valuable benefits and bringing advantages to those who participate.
But I believe you must have heard about condominium meetings, right? In these meetings, items for approval, financial reporting, election of condominium managers, among other topics, are discussed.
However, with the aim of improving the interaction among residents and generating business opportunities among them, many condominiums have organized Business Networking events.
Within the condominium, we know that people from all professions reside. For example, hairdressers, dentists, doctors, lawyers, veterinarians, real estate agents, seamstresses, formal and informal entrepreneurs, and others. With this in mind, you can become a Business Networking organizer, taking into consideration the number of condominiums in your area.
However, the participants’ experience in Business Networking is crucial for success! It can be uncomfortable to talk about your service or product to the same people you have already spoken to at another table, right? That’s why the Success Networking Software automates the entire process, avoiding the repetition of presentations during the Business Networking event. Additionally, it optimizes time, which is a scarce resource in today’s busy world.
Differentiator – Condominium Business Matchmaking
This is a great opportunity to offer this service to the condominium, meaning the organizer can hold a Business Matchmaking event in the party hall that the building itself has, invite the residents, and conduct a mixed business matchmaking session.
We understand that each one needs the other, it’s the famous “domino effect.” A dentist, a lawyer, a hairdresser, they all need clients, and business owners need buyers or consumers for their services. All of this within the condominium, allowing for an exchange of information among residents, especially for those who do not know each other. It will certainly enrich the networking of the residents, being a good strategy to reduce delinquency, in other words, it will generate benefits for both participants and organizers.
Are you planning to organize Business Matchmaking events in condominiums? Discover our Business Matchmaking Solution and stand out as a successful organizer!
