Business Matchmaking: Considerations on the day of the event
It is important for you, as the organizer of a business matchmaking event, to consider some prerequisites on the day of the event in order to have better control of the proceedings.
Please find our tips to ensure that your event achieves all the planned outcomes:
Confirming the venue last-minute can lead to problems. To avoid this, confirm the location and visit it a day before to check for any changes or necessary adjustments.
It is also important to arrive one hour before the scheduled time so that you can better organize the event for the companies. For example:
- Availability of tables and chairs
- Screens, if being used
- Additionally, allow companies that have arrived earlier than the scheduled time to enter and settle in the venue.
Perhaps it would be relaxing and enjoyable for you to have a coffee with someone and discuss expectations, isn’t it? That’s why having a coffee before the event starts is interesting because it allows companies to establish a connection before the actual business matchmaking round begins. In that setting, they can already know with whom they might form partnerships.
Offering coffee is not mandatory. However, having a break during the business matchmaking session is essential as it allows companies to have more time to converse and gain a better understanding of the products and services they are offering.
You can provide a space for participating companies to showcase their contact information (business cards, brochures, etc.). For more tips, you can refer to our article “How to better communicate with companies?”
Giving a detailed explanation of how the Business Matchmaking session works before the event starts is of great importance.
- In addition to having someone start the presentation of their service/product to avoid delays,
- reinforce the allocated minutes for each participant to explain their company and any additional details,
- provide tips on the pitch in which each company showcases their unique selling points,
- and emphasize that business generation often continues after the business matchmaking session.
And last but not least, it would be valuable for you to gather feedback and insights from the participating companies about the benefits they experienced during the Business Matchmaking session. This will enable you to continuously improve your events.
We have made an e-book available, completely free, with more tips on organizing a Business Matchmaking session. Download it and start hosting your event with ease and peace of mind!
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