Business Matchmaking: How to obtain sponsorships

In the world of Business Matchmaking, it’s no secret that there are various costs involved in organizing a great event. For example, venue rental, tables, catering, badges, and other items are essential for hosting a successful matchmaking session.

If you’re thinking about starting your own Business Matchmaking event, there are a few key points to keep in mind to be recognized as an event organizer. Additionally, you can gain significant authority by delivering presentations at the event. However, it’s crucial to create a great environment where your guests feel comfortable. The interactive experience will encourage participants to be more open to business opportunities.

However, not everyone has the financial means to fully fund their events. That’s why the majority of organizers seek sponsors, as they can provide substantial support for your event.

Today, we have prepared some tips to help you find new sponsors. Please note that we will mention some of the following points:

• How to find sponsors
• How to approach a sponsor
• How to stand out in your event

I’ll make sure to pay close attention to this part. It can be a game-changer for your event. Are you ready? Let’s go!

How to find sponsors

The path to finding sponsors can be challenging! Firstly, with your target audience for the event defined, map out which sponsors can bring value to your attendees. Remember that the exchange of value should always be mutual. After all, if the sponsor doesn’t gain any benefits from your event, they are unlikely to seek future partnerships.

Once you have identified the target sponsors, conduct online research or even reach out to them personally. However, larger companies typically prefer online platforms, often through email communication.

How to approach a sponsor

This is likely the most important part of the process, as the initial impression the sponsoring company receives will likely have a lasting impact.

Approach the sponsor in the most professional manner possible. Prepare a proposal that is attractive and provides clear and concise information. Clearly state the purpose of the partnership and how your event can benefit the sponsor’s brand.

If your Photoshop skills are not the best, you can use “Canva“ to create your proposal. It is simple and practical. Remember to offer different sponsorship packages or tiers, with varying levels of exposure that are suitable for the sponsor’s needs.

How to stand out in your event

There are various ways to showcase the sponsor’s brand in your Business Matchmaking event, such as physical banners, projection screens, business cards, and tabletop displays.

It is also beneficial to allocate speaking slots to sponsors during the event. This provides them an opportunity to highlight their brand and make offers to the attendees.

Negotiating and discussing all the arrangements with the sponsor beforehand is crucial. Remember to formalize the agreements with a contract to ensure a smooth and successful Business Matchmaking session.

Questions?

If you have any further questions about what to do regarding the event day or anything related to business meetings, it is interesting to take a look at our complete training on Business Matchmaking! Along with it, you will be acquiring software that will automate the entire process of your business meeting.

Download our e-book and get to know the different types of Business Matchmaking.

Finally, enjoy our tips and share them!