Business Matchmaking: What is a Mixed Business Matchmaking?

Mixed Business Matchmaking is a networking event involving companies from different sectors, whether they are competitors or not.

Each company has a pre-defined time to present their products or services to the others, and at the end of the presentations, participants can interact with each other and generate business, partnerships, and commercial agreements.

It is highly recommended that the event organizer presents the benefits before the mixed business matchmaking session begins, so that participants realize that besides showcasing their products, they can also gain new partners.

This is feasible because many companies are hesitant about encountering competitors. Therefore, in order for a mixed business matchmaking session to yield tangible results, it is necessary to inform participants about the actual benefits of the event.

We suggest seven tips for you to make the most of this opportunity and expand your networking:

1. Attend mixed business matchmakings whenever possible, but always prioritize business encounters related to your existing network.
2. Punctuality is crucial. Familiarize yourself with the event schedule and make sure to arrive on time. It is highly impolite to disrupt other participants by being late.
3. Communicate clearly. Think about how to present your product or service in an objective manner. Highlight your unique selling points. This is crucial for generating interest and initiating future negotiations.
4. In group discussions, share your ideas and encourage others to participate as well. When you show genuine interest in others, you increase your chances of building a strong network.
5. Stay informed about the market. Engaging in relevant conversations and demonstrating up-to-date knowledge will attract the attention of others.
6. Maintain ethical behavior. Speaking negatively about individuals or companies will only push people away from you.
7. Lastly, take advantage of this business matchmaking session to identify areas for improvement in your own business and make it thrive even further.

These tips were helpful for you? Then share them with your contacts!

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