Business Matchmaking: What is a sectoral business matchmaking?

Setorial business matchmaking is a networking event with companies from specific sectors, for example: Parties and Events, Financial Market, Fashion, etc.

Normally, companies have a pre-defined time to present their products or services to others, and at the end of the presentations, participants can interact with each other and generate business, partnerships, and commercial agreements.

A clear example, as mentioned before, would be a Party and Events company looking for balloon suppliers for decorations, wedding party organizers, and many others.

You may be wondering about the benefits of participating in a sectoral business matchmaking event. So, think about the impact that a personal presentation can bring. Certainly, if your potential client receives your brochures or catalogs by mail, it won’t generate the same receptiveness as handing them over in person during the business meeting, right? After all, they probably receive many similar offers, but during the matchmaking event, they will get to know your unique selling proposition!

Therefore, prepare a good pitch (clear and concise speech) and bring giveaways (if applicable). Take advantage of the business meeting to learn new strategies and develop new relationships. This is also a time to identify areas for improvement to apply to your services and products.

Many business partnerships can be formed after a sectoral business matchmaking event, so always ensure that your company:

• First and foremost, having a good customer service team is essential.
• Providing clear information about your products and services, whether on your website or on social media platforms such as Facebook, Instagram, LinkedIn, etc.
• Being available to conduct and/or receive visits.
• Lastly, it may be beneficial to present a special offer to the participants of the business matchmaking event.
• I hope this translation meets your requirements. If you have any further requests, please let me know.

You have already participated in a sectoral business round? What were the strategies you used to present your brand?

So, share your experience with us!