Business Matchmaking: What is a thematic business matchmaking event?

Thematic business matchmaking is a networking event involving companies with a specific focus on particular themes, such as Innovation, Employability, etc.

Thematic business matchmaking events have a pre-defined time for each company to present their products or services to others. At the end of the presentations, participants can interact with each other and generate business opportunities, partnerships, and commercial agreements.

This type of business matchmaking event focuses heavily on a specific theme and may or may not involve competitors.

After each thematic business matchmaking session, companies have a higher possibility of growth as they focus solely on their area of expertise, rather than various other aspects that may not be directly relevant to their business model.

The purpose of these events is to bring clarity to innovation initiatives for the advancement of companies. Many decisions are made during these business encounters because the strategies presented often align with one’s own business. It is essential to pay attention to trends and analyze them carefully.

For example, in Brazil, APLA and Embrapa organized a business meeting with companies in the agricultural technology sector. The latest advancements were presented through a thematic business matchmaking session. Each of the four tables highlighted innovations in renewable materials, biomass for industrial purposes, industrial biotechnology, and chemistry.

Certainly, this is an excellent initiative for expansion. After all, the information is clearly presented by the parties involved and provides the opportunity to explore new opportunities for both business and partnerships.

Certainly, you must have already noticed the advantages that this type of business matchmaking event brings, haven’t you? To learn about other types of business matchmaking events and the software that easily organizes them, watch our free lesson and discover how to promote these events and contribute to business generation. Did these tips prove useful for you? Comment and share! 😉