Business Matchmaking: What is an international business matchmaking event?

International business matchmaking is a networking event that involves both domestic and multinational companies. It is commonly found in trade fairs and exhibitions.

Currently, there are several domestic companies that promote their work in other countries, and as such, country-based matchmaking events can also be organized. For example:

• Business Matchmaking between Brazil and the United States,
• Brazil and Argentina,
• among others.

Certainly, you must have heard of companies that have gained market presence by internationalizing their products through international business matchmaking events, haven’t you?

However, a company needs to plan carefully where it wants to go, always taking into consideration not only the opportunity but also the feasibility (analyzed based on market uncertainties).

Authors Ariane Roder and Renato Cotta emphasize in their work “International Business: Brazilian Perspectives”:

“… The internationalization of companies should be approached from two perspectives: the strategic perspective, related to the goals of expansion, and the operational perspective, concerning the means and methods of international integration…”

Indeed, this international business matchmaking event helps national companies become multinational companies. This is because foreign companies communicate with companies from another country, enabling mutual assistance by promoting each other’s products, among other factors.

However, this not only occurs in Brazil but also in other countries. Participating in international business matchmaking events undoubtedly leads to the promotion of many products. However, each company has the freedom to choose the partnership that best benefits their own company. The objective is for companies to have their products or services represented in other countries.

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