Certainly, Brazil, like other countries, faces a complex scenario due to the pandemic, economic issues, high unemployment rates, and business closures.
With the high value of the dollar, many Brazilian companies have managed to overcome these challenges by exporting their products, reducing dependence on the domestic market.
But how was it possible, under these circumstances, to have their products valued? How can they attract the attention of potential negotiators? Keep reading, as we will provide one of the best tips to use in this situation.
International Business Meeting
An international business meeting, in general, has been growing significantly lately with the aim of closing new deals, creating new networks, expanding one’s brand, finding potential buyers, partners, or even investors.
But what is an international business matchmaking event, and how does it work? An international meeting is for entrepreneurs who want to grow their presence in the market and have their product recognized globally. It is an excellent opportunity to showcase your product/brand.
However, don’t just focus on these facts alone. Business meetings are growing every day. Success lies in the creativity of approaching different topics and capturing the attention of a specific audience.
How to organize a business meeting
Whoever intends to offer a business meeting has two options, for example: hiring a team specialized in event organization (specifically matchmaking events) or acquiring a Solution (Software License and Training) to conduct their own events.
The Business Matchmaking Software can be used in 3 languages: Portuguese, Spanish, and English. Can you imagine being an organizer and using software that automates 100% of your event, allowing you to customize it easily and effectively, all with an affordable investment?
After choosing which of the two alternatives is best for your international business meeting, you need to plan the promotion, right? Certainly, representatives from national and international companies will be interested, so your value proposition needs to be very attractive.
Venue for the Event
Choose a venue for the event that is strategic and easily accessible to the participants.
For example: business associations, hotels, and trade fairs are excellent locations to host the Business Matchmaking event.
International Business Meeting in practice
After understanding the main steps to organize a matchmaking event, let’s present a practical example.
Firstly, it is important to define the theme well, as was the case with the International Business Matchmaking that took place in person in São Paulo. Recently, with the support of ACIF Franca, the International Business Matchmaking for the footwear industry was held. The focus of this matchmaking event was on footwear and brought together 20 importers from Chile, Colombia, Ecuador, the United States, Paraguay, Peru, and Uruguay. They all came to Franca and conducted business with 30 local footwear factories.
Just like the organizer, these importers and manufacturers have the same purposes: to grow globally and achieve recognition for their work, isn’t that true?
In this way, we can understand that an International Business Matchmaking event is very broad, so good planning is necessary, taking into consideration the choice of interesting topics to connect the right people.
If you are interested in the software, download our e-book by clicking on this link and get ready to professionally offer national and international matchmaking events in your portfolio.
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