Your audience at the Business Matchmaking event
One of the challenges that entrepreneurs face when organizing a Business Matchmaking event is finding the right audience to offer their product or service to.
Certainly, this is one of the most crucial aspects of the Business Matchmaking process because it is pointless to pitch to the wrong person.
To find the right audience for your product, consider the following tips:
Tactics to find your target audience
Despite the existence of various techniques for identifying your target audience, today we will introduce you to one of the simplest and most effective methods available in the market, which will undoubtedly help you navigate your path more easily.
The technique involves conducting online surveys. There are numerous sources of internet traffic, such as YouTube, Google, Instagram, or Facebook.
All of these platforms offer easy ways to promote something, and it is particularly interesting for you to prepare a survey in which the entire audience can respond to questions about your product.
Inquire about the ideal product, research which characteristics the audience values most, and gather information about their age, habits, and behaviors.
By doing so, you will have your first audience survey in hand and will be able to better segment your target audience.
How to capture emails
We understand the importance of conducting excellent email marketing and, of course, preparing good campaigns. Considering that you have already identified your target audience well, there are many different ways to capture emails from potential customers. However, today we will discuss an infallible technique for capturing emails:
Partnerships via Instagram
Something we cannot deny is the incredible power of social media, especially Instagram. It has been gaining more users, and the average user retention time on the platform is increasing day by day.
That’s why it’s interesting to engage in partnerships via Instagram to promote your lead magnet or digital offering.
This type of partnership is usually done through Instagram Stories since they provide the option to add links. This means you can direct people directly to your lead capture page.
Remember that, to form partnerships, you should first search for profiles on Instagram that have the same target audience as yours. Invest in partnership collaborations through Stories, and you will certainly reach a segmented audience. Through a well-crafted campaign, you can attract them to your Business Matchmaking event and even present a time-limited offer.
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Good luck with your prospecting efforts!
