Blog
How a matchmaking event that works gets built.
186 articles on running, hosting and selling B2B matchmaking events.
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How to succeed with the different types of matchmaking event
The organizer of a business meeting has to pay attention to the profile of the participants to ensure better results for everyone involved.
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How speed dating can help at a social event
Speed dating and business matchmaking have different purposes and the same engine: a clock, a change signal and a sequence of meetings built in advance.
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Business matchmaking: how to communicate better with the companies
Most of the frustration at a matchmaking event is born of misaligned expectations, and expectations are aligned before the event, in writing.
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Business matchmaking: what to consider on the day of the event
The day of the event is not the moment to plan, it is the moment to deliver. The script for the day, hour by hour, and what to do when something goes wrong.
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Why take part in a business matchmaking event
The right question is not whether it is worth attending, but what it would cost you to achieve alone what one afternoon of matchmaking delivers.
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Business matchmaking software
Organising a matchmaking event has a strategic layer, which stays with you, and an operational layer, which the software handles. Here is what it does at each stage.
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How to choose a venue for your matchmaking event
Choosing the venue looks like a matter of taste and is in fact a matter of arithmetic. The room defines how many tables fit, and everything else follows from that.
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Business matchmaking: what should stand out at the event
The visible difference between an event that looks professional and one that looks improvised is rarely in the budget. It is in four details read in seconds.
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Business generation: how to take your company to success
Business generation is a funnel, not a talent. It has four stages, and almost every company complaining of poor sales is stuck at one of them without knowing which.
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Business matchmaking: generating business in hard times
In hard times, companies look harder for deals and partnerships. Here is what a business matchmaking event is, the types that exist and how it produces results.
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Business matchmaking: anchor buyers
An anchor is the buyer who stays at one table while suppliers rotate to them. It is the format that produces the most purchase orders per hour, and the one that...
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Business matchmaking event
A business matchmaking event is a structured in-person meeting where companies present themselves in timed rounds, change tables and build connections that turn...
Free guide
The playbook for running a matchmaking event
How to size the room, how many rounds fit your schedule, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The tables, seats and rounds math, worked through with real numbers
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them