International business meeting

Brazil, like other countries, has faced a complex situation because of the pandemic, problems with the economy, high unemployment and companies closing.

With the dollar high, many Brazilian companies managed to turn things around by exporting their products, which reduced their dependence on the local market.

But how was it possible, in those circumstances, to have your products valued? How do you attract the attention of possible buyers? Keep reading and we will share one of the best tips to use in this situation.

The international business meeting

The business meeting in general has grown a great deal lately, with the aim of closing new business, building new networks, expanding a brand and finding potential buyers, partners or even investors.

But what is an international business matchmaking event and how does it work? The international meeting is for entrepreneurs who want to grow in the market and want their product recognized worldwide. It is an excellent opportunity to put your product or brand in the spotlight.

That said, do not fix on those points alone: the business meeting grows every day. Success goes to whoever has the creativity to approach different themes and attract the attention of a specific audience.

How to organize a business meeting

Anyone intending to run a business meeting has two options: hire a team focused on organizing events, specifically matchmaking events, or acquire a solution (software license and training) to run their own.

The Rodada de Sucesso software has a Portuguese interface, and that does not prevent an event with participants from abroad: you are the one operating the system, and what reaches each participant is a schedule with a company name, table number and time, which crosses any language. For the screen and the voice announcements, it is worth recording the audio in the language your room understands, because each announcement is an audio file you choose.

Once you have decided which of the two alternatives suits your international business meeting, you need to plan how to promote it. Representatives of national and international companies will certainly be interested, so your value proposition has to be genuinely attractive.

The venue

Choose a venue that is strategic and easy for participants to reach. Trade associations, hotels and exhibition centers are excellent places to host a business meeting.

The international business meeting in practice

Having covered the main steps for organizing one, here is a practical example.

First, it is important to define the theme well, as was the case with the international event held in person in São Paulo. More recently, with the support of ACIF Franca, there was the international business matchmaking event for the footwear sector. The focus of that event was footwear, and it brought together 20 importers from Chile, Colombia, Ecuador, the United States, Paraguay, Peru and Uruguay. They all came to Franca and did business with 30 local footwear factories.

Like the organizer, those importers and manufacturers share the same purpose: to grow internationally and gain recognition for their work.

So an international business matchmaking event covers a lot of ground, which is why it needs good planning, with careful thought given to choosing themes that are interesting enough to connect the right people.

If the software interests you, download our ebook by clicking this link and prepare to offer national and international business matchmaking professionally as part of your portfolio.

Did you like this article? Then share it with your friends and follow us on social media.