Business matchmaking: the importance of advertising

People often ask whether advertising matters for a business matchmaking event or a similar event. The short answer is yes. Advertising is extremely important.

That is because it is a way of hugely widening the reach of your matchmaking event, and the best part is that you can choose which audience your campaigns are aimed at, which raises the take-up for your event.

But how do you build that audience, and how much do campaigns like these cost? The most widely used method today is Facebook Ads, which we will come back to shortly. As for how much you will spend, that depends. You can run a campaign on R$ 50.00 or on R$ 50,000.00, and it all comes down to how much you can invest in your business and, of course, how much can be earned.

Once you have researched your event and set a target return, remember that the two are proportional to the investment in campaigns, and everything has to be calculated so that you come out ahead. Now that you have an idea of how it works, here we go:

Facebook Ads

Facebook Ads is an advertising manager capable of producing excellent returns for your event, service or product. Whatever your objective, this rich tool can certainly help a great deal. Using the technique well takes study, of course, because it is more complex than the familiar "Boost post" button we see on the platform. Still, here are a few small tips to start well. These are some points to consider in your campaign.

• Target audience
• Budget
• Objective
• Ad formats

With those points in mind, a brief word on each.

Audience

The most important part is the audience, because a great campaign is worth nothing if it goes to the wrong people. So research carefully which participants might be interested in your event. Assess who is most likely to attend the matchmaking event. Consider defining the location of your audience too, according to where your event is held.

Budget

The budget matters a great deal as well. You can set a total amount to spend on your campaign or a daily amount. One important tip is not to put your whole investment into a single strategy. You can mix photos and video, and invest a little in each.

Objective

Now it is time to define your objective. The tool offers several options, and the most common is conversion. The objective defines how your campaign is assessed and how it should be served.

Ad formats

What performs well at the moment is video, but it is worth running ads in different formats, and as mentioned above, mixing photos and video. It matters that your ad is attractive, and that on clicking it your potential customer is taken to your site. Read our article: How to promote a business meeting.

Final thoughts

These are our tips for your first steps in the world of advertising. Organise your own matchmaking events with ease. With these tips you attract the right customers, and with our solution you keep them through an excellent experience of business, networking and partnership.

Do you already run business meetings in your region? Then take a look at our articles and find what you need to organise a business matchmaking event with confidence and ease.

Tell us in the comments what you thought of this article 😉