Business matchmaking in Pernambuco

Have you heard of the business matchmaking event in Pernambuco? Here is what it is and what this particular event focuses on.

Pernambuco has a rich and varied culture, known both in Brazil and abroad. The mix of populations combined with the creativity of the north-east makes the culture of Pernambuco a genuine melting pot of knowledge.

Tourism also stands out, a strong feature of Pernambuco thanks to its beautiful coastline with idyllic beaches and landscapes, such as Praia de Boa Viagem, Ipojuca and Fernando de Noronha. These are some of the areas well visited by tourists from every corner of the world. The culture and history of the cities of Caruaru and Olinda, among others, also stand out.

Having said a little about Pernambuco, on to today's subject:

Run by the commercial and business association of Caruaru (ACIC) and Sebrae, the Pernambuco business matchmaking event aims to identify profitable opportunities between buyers and exhibitors, and it makes a difference to the textile chain of Pernambuco, promoting not only the north-east but the whole of Brazil. That is thanks to the entrepreneurial strength of the clothing hub, which has driven the growth of the garment sector.

The Pernambuco matchmaking event

First, a quick comparison between some editions of the event:

The 17th edition took place in 2014 and reached revenue of more than 17 million, with more than 4,000 orders recorded, totalling around 1.1 million items sold.

The 30th edition took place in 2020, with the aim of contributing to the recovery of the economy during the pandemic, particularly for the textile and garment sector.

With their customers and suppliers in mind, the organizers introduced a B2B platform. It was an innovation to meet demand and to keep encouraging purchases through e-commerce, particularly for the audience in the at-risk group.

The 32nd edition took place on 15 and 17 September 2021 at Polo Caruaru. More than 900,000 items were sold during the three days of the event. It drew around 300 buyers from across Brazil, and reached the mark of R$ 20 million in business.

That year, to meet demand, more than 160 exhibitors from the fashion segments were present. For example: menswear, womenswear, children's, baby, underwear, beachwear, jeanswear, fitness, streetwear, alongside footwear and accessories.

Opportunities

"The event has served as major support for companies throughout the pandemic,

having kept its calendar and adapted to the safety requirements and protocols,

preserving health but also the thousands of jobs in the production chain. This

time will be no different, the arrival of buyers from every region of Brazil

marks this moment of recovery in activity and starts the buying cycle of the

last quarter of the year, promoting the resumption of production and of the

work opportunities linked to the sector", said the event coordinator, Wamberto

Barbosa, in an interview with G1.

The Pernambuco fashion matchmaking event has run for 16 years, with significant numbers and retailers from every region of Brazil. The sales happen over 3 days, which ensures security in purchasing the goods and satisfaction for the investors.

Registration is now open for the 33rd edition of the Rodada de Negócio Moda Pernambucana, which takes place on 16, 17 and 18 March 2022.

Conclusion

This matchmaking event in Pernambuco has reached and won over a good part of Brazil. It is a practical example of how an excellent event serving one market segment becomes a reference in the country and drives the development of a city.

If you are thinking of organizing a business matchmaking event, this is an excellent moment, above all because there is demand from business owners who need to restart their business and their networking. Remember, though, that a matchmaking event can be themed, mixed, exclusive, sector-specific or international.

So be creative, plan and look for sponsors for your event. The Rodada de Sucesso solution includes training for the organizer and the license for the software that automates the matchmaking event completely.

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