Blog
How a matchmaking event that works gets built.
186 articles on running, hosting and selling B2B matchmaking events.
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Business matchmaking: a successful event
A successful event is not the one with the most people. It is the one that delivered what it promised, finished on time and sold the next edition before people left.
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SWOT analysis before a business meeting
With more companies joining matchmaking events, it is fundamental to run a SWOT analysis before a business meeting. How to do it in 40 minutes and use it at the...
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Business meetings: how to assess your business
Before presenting your business at a meeting or a matchmaking event, it is worth knowing what you actually have. An assessment script that fits in a week.
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Flash offers at a business matchmaking event
A flash offer accelerates a decision, it does not build authority. When it works inside a matchmaking event, how to do the arithmetic and what avoids a loss.
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Your audience at a business matchmaking event
Filling a room is easy. Filling it with the right people is the whole job. How to define and find the audience for a business matchmaking event.
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Planning a matchmaking event with a calendar and a task board
A calendar and a task board handle the project up to the event. What they do not do is build the tables and run the day. Where one ends and the other begins.
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Business matchmaking at the entrepreneur's fair
Sebrae runs the Feira do Empreendedor and its business matchmaking event in São Paulo every year. How to make the most of matchmaking inside a large fair.
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Business matchmaking: 4 tips for good communication
Communication is one of the most important parts of a business matchmaking event. It is what decides how you present a product or a service at the table.
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Business meetings: research and planning
Planning does not stop problems happening. It decides whether the problem appears thirty days ahead, when it can still be solved, or on the morning of the event.
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Business meetings: how to programme good talks
Talks are a common part of a business matchmaking event. Here is how to find the right speaker, invite them properly and agree on a subject the room actually wants.
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Business matchmaking: the importance of advertising
People often ask whether advertising matters for a business matchmaking event or a similar event. The short answer is yes, and here is how to get it right.
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Business meetings: afraid of speaking in public?
Plenty of people have a good idea and freeze when it is time to tell it. That is almost never a lack of ability. It is a lack of a written text and of repetition.
Free guide
The playbook for running a matchmaking event
How to size the room, how many rounds fit your schedule, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The tables, seats and rounds math, worked through with real numbers
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them