Blog
How a matchmaking event that works gets built.
50 articles in Running events.
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Business matchmaking: the importance of advertising
People often ask whether advertising matters for a business matchmaking event or a similar event. The short answer is yes, and here is how to get it right.
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How to promote a business matchmaking event
Five practical steps for promoting a business matchmaking event, from catching attention through to selling the ticket and understanding what participants thought...
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How to succeed with the different types of matchmaking event
The organizer of a business meeting has to pay attention to the profile of the participants to ensure better results for everyone involved.
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Business matchmaking: how to communicate better with the companies
Most of the frustration at a matchmaking event is born of misaligned expectations, and expectations are aligned before the event, in writing.
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Business matchmaking: what to consider on the day of the event
The day of the event is not the moment to plan, it is the moment to deliver. The script for the day, hour by hour, and what to do when something goes wrong.
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How to choose a venue for your matchmaking event
Choosing the venue looks like a matter of taste, but it shapes the whole event. The room decides how many tables fit, and everything else follows from that.
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Business matchmaking: what should stand out at the event
The visible difference between an event that looks professional and one that looks improvised is rarely in the budget. It is in four details read in seconds.
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Business matchmaking: anchor buyers
An anchor is the buyer who stays at one table while suppliers rotate to them. It is the format that produces the most purchase orders per hour, and the one that...
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Business matchmaking event: what it is, how it works and how to organize yours
Learn how a business matchmaking event works, the most common formats and the decisions an organizer makes. With examples of organizations and a free guide.
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International business matchmaking: how it works and what changes in practice
International business matchmaking brings companies from different countries together. What changes in language, time zone, currency and preparation, and how to...
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Sector-specific business matchmaking: getting a whole industry in one room
A sector-specific matchmaking event brings together companies from the same industry, such as events or construction. How the format works, what to do about direct...
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Business matchmaking: what is a mixed event?
A mixed matchmaking event is open to companies from any sector, competitors included. It is the easiest format to fill and the hardest to make pay, and it is worth...
Free guide
The playbook for running a matchmaking event
The decisions that shape your event, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The decisions that shape your event, in the right order
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them