Blog
How a matchmaking event that works gets built.
35 articles in Attending and networking.
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What successful companies have in common with business matchmaking
The habits shared by companies that grow and by business matchmaking events, from deliberate networking to innovation and the discipline of measuring what worked.
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What you lose by not attending business matchmaking events
The strategic, commercial and networking benefits a company gives up by staying away from business matchmaking, and why the format matters to growth and innovation.
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What your competitor still does not know about business matchmaking
Advanced strategies for getting more from a business matchmaking event, and how to spot the opportunities your competitors have not noticed yet.
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Why your company should attend a business matchmaking event
How business matchmaking widens your network, generates new sales and strengthens your position in the market, and why it belongs in the strategy of any company...
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Why your competitors are already running business matchmaking events
Why companies have adopted business matchmaking as a strategy, and how the format raises visibility, accelerates partnerships and produces a competitive advantage.
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Business matchmaking: how to find commercial partnerships
Before going into a business matchmaking event, be clear about your objectives and what you want to offer in a partnership. How to find strategic commercial...
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Stand out at business events
Standing out at a business event is not being the loudest in the room. It is being the person others remember when a problem you solve comes up.
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Business matchmaking: building commercial relationships
A commercial relationship is not accumulated charm. It is a record of commitments kept. The five phases of a partnership, and how to measure whether it works.
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Ten tips for effective networking
If you are about to attend a business matchmaking event, here are ten practical tips for networking that produces something, from setting your objectives to...
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How to build good business partnerships
With the market growing more competitive, strengthening your position through good business partnerships matters more than ever. How to choose a partner and make...
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International business meeting
The international business meeting has grown a great deal lately, with the aim of closing new business, networking, expanding a brand and finding buyers.
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Business meetings after lockdown
The period of restrictions left a lasting mark on how business meetings are organized. What stayed from that experience, and how to apply it to an ordinary event.
Free guide
The playbook for running a matchmaking event
The decisions that shape your event, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The decisions that shape your event, in the right order
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them