Blog
How a matchmaking event that works gets built.
186 articles on running, hosting and selling B2B matchmaking events.
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What is business matchmaking?
Business matchmaking is the work of deciding who sits with whom. At a business event, that decision is the difference between a room that buys and a room that swaps...
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Trade fairs and commercial growth
A fair delivers visibility and a reading of the market. The contacts depend on chance, and that is where most companies waste the investment.
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Business matchmaking and tourism
Tourism is a long chain, and that is what makes the sector pay off so well at matchmaking events. Who has to be in the room, how to design it and how to prepare.
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Business matchmaking for every audience
The matchmaking format serves very different audiences, but not in the same way. What each profile gains and how to build the event so the gain is real.
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Business matchmaking for women entrepreneurs
Matchmaking events for women entrepreneurs work for the same reason any well-run event works, but here the structure solves one extra problem. How to build one.
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How business matchmaking affects economic growth
Business matchmaking shortens the distance between who buys and who sells in the same region. The mechanism behind the economic impact, and how to measure it.
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The Pernambuco fashion business matchmaking event
A fashion matchmaking event in Pernambuco connects business owners, manufacturers, designers and investors from the sector. What it is, why it matters and how to...
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Virtual business matchmaking with the United Arab Emirates
Taking part in a virtual business matchmaking event with the United Arab Emirates lets business owners connect with companies and investors efficiently and securely.
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Virtual business matchmaking
The main advantage of virtual business matchmaking is saving time and money. With no travel needed, participants save on flights, accommodation and meals.
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Women in entrepreneurship
Have you stopped to think that women in entrepreneurship have a positive impact on society, and are essential to moving the country's economy and creating jobs?
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Business matchmaking in a residential condominium
An opportunity for anyone living in a condominium who may not know a great engagement strategy: the business matchmaking event.
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Customer loyalty
How do you deal with long-standing customers? Loyalty strategies, from customer service through to after-sales, and where business matchmaking fits in.
Free guide
The playbook for running a matchmaking event
How to size the room, how many rounds fit your schedule, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The tables, seats and rounds math, worked through with real numbers
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them