Blog
How a matchmaking event that works gets built.
122 articles on running, hosting and selling B2B matchmaking events.
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Business matchmaking: what to consider on the day of the event
The day of the event is not the moment to plan, it is the moment to deliver. The script for the day, hour by hour, and what to do when something goes wrong.
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Why take part in a business matchmaking event
The right question is not whether it is worth attending, but what it would cost you to achieve alone what one afternoon of matchmaking delivers.
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What business matchmaking software does for you, before, during and after the event
Organizing a matchmaking event has a strategic layer, which stays with you, and an operational layer, which the software handles. Here is what it does for you at...
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How to choose a venue for your matchmaking event
Choosing the venue looks like a matter of taste, but it shapes the whole event. The room decides how many tables fit, and everything else follows from that.
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Business matchmaking: what should stand out at the event
The visible difference between an event that looks professional and one that looks improvised is rarely in the budget. It is in four details read in seconds.
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Business generation: how to take your company to success
Business generation is a funnel, not a talent. It has four stages, and almost every company complaining of poor sales is stuck at one of them without knowing which.
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Business matchmaking: anchor buyers
An anchor is the buyer who stays at one table while suppliers rotate to them. It is the format that produces the most purchase orders per hour, and the one that...
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Business matchmaking event: what it is, how it works and how to organize yours
Learn how a business matchmaking event works, the most common formats and the decisions an organizer makes. With examples of organizations and a free guide.
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International business matchmaking: how it works and what changes in practice
International business matchmaking brings companies from different countries together. What changes in language, time zone, currency and preparation, and how to...
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Sector-specific business matchmaking: getting a whole industry in one room
A sector-specific matchmaking event brings together companies from the same industry, such as events or construction. How the format works, what to do about direct...
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What is a corporate matchmaking event
A corporate matchmaking event is the same format as a commercial one, applied inside the company: departments and teams presenting to each other, with equal time.
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Business matchmaking: what is a mixed event?
A mixed matchmaking event is open to companies from any sector, competitors included. It is the easiest format to fill and the hardest to make pay, and it is worth...
Free guide
The playbook for running a matchmaking event
The decisions that shape your event, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The decisions that shape your event, in the right order
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them