Blog
How a matchmaking event that works gets built.
122 articles on running, hosting and selling B2B matchmaking events.
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What large events learned from local business matchmaking
How large events can optimize networking and partnerships by applying the strategic lessons of local business matchmaking to raise their results and their impact.
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What you should never say at a business matchmaking event
The most common communication mistakes in B2B meetings, and the words to avoid if you want to keep your credibility, build trust and close deals that hold.
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What successful companies have in common with business matchmaking
The habits shared by companies that grow and by business matchmaking events, from deliberate networking to innovation and the discipline of measuring what worked.
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What the most effective business matchmaking facilitators do differently
The advanced techniques and the personal skills that separate a high-performing facilitator, and how they raise the quality of the connections a matchmaking event...
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What you lose by not attending business matchmaking events
The strategic, commercial and networking benefits a company gives up by staying away from business matchmaking, and why the format matters to growth and innovation.
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What your competitor still does not know about business matchmaking
Advanced strategies for getting more from a business matchmaking event, and how to spot the opportunities your competitors have not noticed yet.
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Why your company should attend a business matchmaking event
How business matchmaking widens your network, generates new sales and strengthens your position in the market, and why it belongs in the strategy of any company...
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Why your competitors are already running business matchmaking events
Why companies have adopted business matchmaking as a strategy, and how the format raises visibility, accelerates partnerships and produces a competitive advantage.
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Business matchmaking: how to find commercial partnerships
Before going into a business matchmaking event, be clear about your objectives and what you want to offer in a partnership. How to find strategic commercial...
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Stand out at business events
Standing out at a business event is not being the loudest in the room. It is being the person others remember when a problem you solve comes up.
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Business matchmaking: building commercial relationships
A commercial relationship is not accumulated charm. It is a record of commitments kept. The five phases of a partnership, and how to measure whether it works.
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B2B matchmaking events
Before you attend a B2B matchmaking event, decide what you want from it. Ask yourself what you are actually there to achieve, and prepare accordingly.
Free guide
The playbook for running a matchmaking event
The decisions that shape your event, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The decisions that shape your event, in the right order
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them