Blog
How a matchmaking event that works gets built.
186 articles on running, hosting and selling B2B matchmaking events.
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How to use idle space with profitable business matchmaking events
Strategies for identifying, optimising and profiting from idle space at business matchmaking events, making the most of your resources and strengthening...
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How to use business matchmaking to promote your own brand
Strategies for strengthening your brand at business matchmaking events, maximising visibility and networking and consolidating your presence in the market.
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How to use business matchmaking to set your business apart
Strategies for maximising the benefits of business matchmaking, and for running efficient, innovative events that set your company apart in the market.
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Lessons from those who got business matchmaking wrong and recovered
The common mistakes at a business matchmaking event, what they cost, and the recovery strategies that ensure success at the commercial meetings that follow.
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Managing business matchmaking at large-scale events
Strategies and technology for managing business matchmaking efficiently at large-scale events, and for optimising the matching, the logistics and the results.
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Marketing for business matchmaking: how to attract the right audience
How to use audience segmentation and digital marketing to attract qualified participants and ensure the success of your business matchmaking event.
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Business matchmaking as a gateway to entrepreneurial ecosystems
How business matchmaking makes it easier for startups to enter entrepreneurial ecosystems, with the strategies, the benefits and the challenges involved.
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Business matchmaking that connects: how to encourage real exchange
Strategies for producing authentic exchange at a business matchmaking event, and why continuous assessment of the results is what builds lasting connections.
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Monetise your space with well-structured business matchmaking events
How to turn a physical or virtual space into a source of revenue with business matchmaking events, and the layout and scheduling decisions that raise what each one...
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Commercial partnerships from business matchmaking: how to negotiate
How to negotiate commercial partnerships at a business matchmaking event, with the structured strategies and techniques that produce agreements worth keeping.
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Partnerships that transform: real results from business matchmaking
How strategic partnerships built through business matchmaking generate real results, strengthen commercial relationships and drive sustainable growth.
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Real cases: how business matchmaking transformed local businesses
Real cases of local businesses that transformed their operations and widened their sales through business matchmaking, with the strategies that maximise results.
Free guide
The playbook for running a matchmaking event
How to size the room, how many rounds fit your schedule, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The tables, seats and rounds math, worked through with real numbers
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them