Blog
How a matchmaking event that works gets built.
122 articles on running, hosting and selling B2B matchmaking events.
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Sebrae business matchmaking events
Sebrae runs matchmaking events in practically every Brazilian state, in widely varying formats. How to make the most of one and what to learn for running your own.
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Networking and the business fair in Santos
In July 2021 Santos hosted one of the first in-person test events in the state of São Paulo. What its operation taught anyone who organizes business events.
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Business meetings after lockdown
The period of restrictions left a lasting mark on how business meetings are organized. What stayed from that experience, and how to apply it to an ordinary event.
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SWOT analysis before a business meeting
With more companies joining matchmaking events, it is fundamental to run a SWOT analysis before a business meeting. How to do it in 40 minutes and use it at the...
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Business meetings: how to assess your business
Before presenting your business at a meeting or a matchmaking event, it is worth knowing what you actually have. An assessment script that fits in a week.
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Flash offers at a business matchmaking event
A flash offer accelerates a decision, it does not build authority. When it works inside a matchmaking event, how to do the arithmetic and what avoids a loss.
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Your audience at a business matchmaking event
Filling a room is easy. Filling it with the right people is the whole job. How to define and find the audience for a business matchmaking event.
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Planning a matchmaking event with a calendar and a task board
A calendar and a task board handle the project up to the event. What they do not do is build the tables and run the day. Where one ends and the other begins.
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Business matchmaking at the entrepreneur's fair
Sebrae runs the Feira do Empreendedor and its business matchmaking event in São Paulo every year. How to make the most of matchmaking inside a large fair.
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Business matchmaking: 4 tips for good communication
Communication is one of the most important parts of a business matchmaking event. It is what decides how you present a product or a service at the table.
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Business meetings: research and planning
Planning does not stop problems happening. It decides whether the problem appears thirty days ahead, when it can still be solved, or on the morning of the event.
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Business meetings: how to program good talks
Talks are a common part of a business matchmaking event. Here is how to find the right speaker, invite them properly and agree on a subject the room actually wants.
Free guide
The playbook for running a matchmaking event
The decisions that shape your event, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The decisions that shape your event, in the right order
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them