Blog
How a matchmaking event that works gets built.
186 articles on running, hosting and selling B2B matchmaking events.
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What happens at a well-run matchmaking event (and nobody tells you)
The essential stages, the key elements and the details behind a well-run business matchmaking event that produces valuable connections and real commercial results.
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What is a new customer worth to you? Business matchmaking gives you the answer
How to work out what a new customer is actually worth, and how business matchmaking raises that number by producing qualified leads and relationships that last.
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What large events learned from local business matchmaking
How large events can optimise networking and partnerships by applying the strategic lessons of local business matchmaking to raise their results and their impact.
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What you should never say at a business matchmaking event
The most common communication mistakes in B2B meetings, and the words to avoid if you want to keep your credibility, build trust and close deals that hold.
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What successful companies have in common with business matchmaking
The habits shared by companies that grow and by business matchmaking events, from deliberate networking to innovation and the discipline of measuring what worked.
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What the most effective business matchmaking facilitators do differently
The advanced techniques and the personal skills that separate a high-performing facilitator, and how they raise the quality of the connections a matchmaking event...
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After the event: what to do once your business matchmaking day is over
The follow-up and review that turn contacts into closed business after a business matchmaking event, and how to make the next one produce more than this one did.
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What you lose by not attending business matchmaking events
The strategic, commercial and networking benefits a company gives up by staying away from business matchmaking, and why the format matters to growth and innovation.
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What your competitor still does not know about business matchmaking
Advanced strategies for getting more from a business matchmaking event, and how to spot the opportunities your competitors have not noticed yet.
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Why do some business matchmaking events fail?
The main reasons a business matchmaking event falls short, and the practical strategies for avoiding them: better preparation, properly qualified participants and...
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Why your company should attend a business matchmaking event
How business matchmaking widens your network, generates new sales and strengthens your position in the market, and why it belongs in the strategy of any company...
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Why your competitors are already running business matchmaking events
Why companies have adopted business matchmaking as a strategy, and how the format raises visibility, accelerates partnerships and produces a competitive advantage.
Free guide
The playbook for running a matchmaking event
How to size the room, how many rounds fit your schedule, what to ask on the registration form, and what to put in front of the sponsor afterward. It is what we would tell you on a call if you asked where to start.
- The tables, seats and rounds math, worked through with real numbers
- The checklist for the day before and the day itself
- The mistakes that cost the most, and how to dodge them